The most popular mobile game among flyers
A Creativity ‘Editor’s Pick’
The most annoying part of travelling is waiting at the gate for your flight so with Air France we created a mobile game to get upgraded to the new business cabins.
We released the game on both the IOS Appstore and on Google Play. We started in Singapore and Japan and the game was extended to 5 other key markets.
Press
Creativity - Air France Passengers Can Bag an Upgrade by Playing a Mobile Game
Think With Google - The Upgrade Challenge
Creative Guerilla Marketing - Air France launches the Upgrade Challenge Social Game
Campaign Asia - Fred & Farid Shanghai launches mobile upgrade challenge game in Asia for Air France
Digital Buzz - Air France Launches Clever “UpgradeChallenge”
Awards
FWA of the Month
Silver - Adfest
Silver - Cristal Festival
Bronze - Adfest
Bronze - Spikes Asia
Bronze - Cristal Festival
Purple Chair - Yahoo!
Merit - One Show Interactive
Finalist - Cannes Lions
Finalist - Clio Awards
Finalist - Spikes Asia
2 Finalists - ADSTARS