The first self-driving football
Bayern Munich was visiting Shanghai for a friendly game against Arsenal.
Audi Germany, their main sponsor came to us with asking how we could take advantage of the opportunity to promote Audi’s news self driving technologies.
We came with a straightforward idea:
The “autoball” ft Bayern Munich stars James Rodríguez, David Alaba and Thomas Müller.
A billboard too fast to read
Audi had also purchased the largest billboard in Shanghai to promote thank the fans.
But how to thanks millions of fans in only 9 seconds? We had to do something special.
We took the opportunity and made the fastest billboard ever.
So fast the only way people could read it was to record it using the slow-motion camera feature of their smartphone.