CLASH OF CLANS | FIRST CHINESE NEW YEAR COMMERCIAL
In 2018 we launched the first Clash of Clans Lunar New Year campaign. It was an exciting challenge as it was their largest campaign ever for China.
The main theme of the campaign is "On the Road" as during this period more than 400 million Chinese will go back to their hometown and travel an average of 500km. This is the largest human migration.
The film follows one of the most iconic character of the game the Hog Rider and is filled with references about about both the game and the Lunar New Year.
On top of the main animation film, we also produced a music video with local band "Escape Plan" following their winter tour in the North of China.
The campaign also included billboards in airports and subway stations.
Finally we launched special challenges on both Clash of Clans and Clash Royale during the Lunar New Year period allowing players to earn special rewards.