Everyday social media tells you to like yourself, love yourself, be proud of yourself... So isn’t it funny that the number 1 unwritten rule of social media is “never like your own post”. 

For the women’s day, Cosmo wanted to put an end to this hypocrisie and invited all women to post something on social media and just LIKE IT. That’s all.

Without a single influencer being paid, almost every single female celebrity in the country took part. 


Copywriter: Jean-Baptiste Le Divelec

Art Director: Sonali Ranjit