A Nike campaign generated by a neural network.

As AI continues to make headlines by automating anything from warehouses to call centers, creative professionals find solace in the claim that the technology will never be smart enough to be a truly original thinker. To be creative is to be human, and AI is after all, still a “bot”. I’ve always been fascinated by neural networks and deep learning, so with some friends I fed a neural network a decade’s worth of Nike commercials to see if it could write something original and inspiring.
The result is a schizophrenic journey of motivation bordering on the unintelligible.
But between these absurd lines, I observed, with a chill, a touch of genius.

Press

The Next Web : AI creates the perfect(ish) Nike commercial after studying 7 years of ads

Little Black Book : An AI Trained on Nike Ads Wrote This Spoof: Legend That Thing

Campaign : Shanghai-based Jean-Baptiste Le Divelec feeds ten years of nike ads
into ai to see if it could write something original and inspiring

The Stable : Jean-Baptiste Le Divelec: When ai writes a Nike ad.

Journal Du Geek : Une IA élabore une publicité Nike teintée de philosophie

L’ADN : Une IA lance une campagne Nike (après avoir avalé 7 ans de publicités)

The project was mentioned on Twitch by the famous French streamer Domingo (670k Twitch subs).
Replay is available on his Youtube replay channel (from 43min).

Credits

Jean-Baptiste Le Divelec // Joseph Davies // Aste // Max Woolf

Documentation

Max Woolf’s Blog // Data Scientist at BuzzFeed in San Francisco
https://minimaxir.com/
https://minimaxir.com/2018/05/text-neural-networks/

Train a Text-Generating Neural Network for Free with textgenrnn
https://www.youtube.com/watch?v=RW7mP6BfZuY

GitHub repositories
https://github.com/topics/tensorflow
https://github.com/minimaxir/textgenrnn