To promote its “WASD” gaming brand in China, HP is targeting hardcore gamers with a campaign in gaming magazines and conventions under the enigmatic platform "Gamers Know."

The ad features the hand of gamer with a red blister, known among the die-hard gamers as "The Mark of a True Gamer”; a nod to those who have spent countless hours playing their favourite games.

 

CREDS

Copywriter: Jean-Baptiste Le Divelec

Art Director: Alexis Chatain

Photographer: Pierrick Jégou

 

PRESS

Adland -  Fred & Farid China show off their injury insight              

Campaign Asia - Fred & Farid Shanghai features the mark of a true gamer in a print campaign for HP China

CB News - FF Shanghai s'adresse aux vrais gamers pour WASD

L'ADN - Nouvelle campagne HP China, signée FF Shanghai