The mark of a true gamer
To promote its gaming brand in China, HP is targeting hardcore gamers with a campaign in airports and gaming magazines under the enigmatic platform "Gamers know."
The ad features the hand of gamer with a red blister, known among the die-hard gamers as "The Mark of a True Gamer”;
a nod to those who have spent countless hours playing their favourite games.
Took over one of the biggest airport in China
The campaign was released in the biggest airport in China during a major gaming event.
