To promote its “WASD” gaming brand in China, HP is targeting hardcore gamers with a campaign in gaming magazines and conventions under the enigmatic platform "Gamers Know."
The ad features the hand of gamer with a red blister, known among the die-hard gamers as "The Mark of a True Gamer”; a nod to those who have spent countless hours playing their favourite games.
Copywriter: Jean-Baptiste Le Divelec
Art Director: Alexis Chatain
Photographer: Pierrick Jégou
The campaign was released in the biggest airport in China during a major gaming event.