No more rage-quit
I’m quite a heavy gamer so I was thrilled to work on this global project for HP-Omen.
It was probably one of the biggest pitch of my career, and we successfully turned rage-quit insight into an aspirational business driver for the brand.
Youtube comments
“The only ad on YouTube I don't skip”
”Now that's how you make a commercial”
”One of the few adds I did not skip”
”Every time I see this add I keep watching”
Content creator series
We collaborated with a series of Youtubers in the form of “rage-quit confessions”.