When HP launched their new gaming laptop, the OMEN. We just knew millennial gamers would love it. But we also knew …They’re not watching ads. They’re on their mobiles phones and tablets, playing games like Clash of Clans.

Instead spending a fortune on annoying in-game ads, we created ads they’d go to war over in the HP Clash of Clans Takeover.

AWARDS

Bronze - Spikes Asia

CREDS

Copywriters: Jean-Baptiste Le Divelec, Joseph Davies

Art Director: Sonali Ranjit