Challenging IG clichés

In a world where Instagram timelines are saturated by influencers taking similar pictures, the OPPO Reno 2 and its triple-lens camera system will help you #ChallengeYourPerspective.
The campaign started with a series of visuals poking fun at the current Instagram Influencers paradigm.
To make this series of posters we took pictures from Image banks likes Unsplash and Getty and others Instagram influencers.

A new take on the “shot on iPhone” campaign.

Then we released the main film shot in Prague by the talented director Emile Rafael.
The film opens on real the star of the film, the beautiful city of Prague, but quickly we see something is wrong.
Places and things are glitching. Then we find out a mysterious woman is actually challenging her perspective and reshaping the world to her will using the new Oppo Reno2.

The biggest social activation of the brand yet

We partnered with Instagram’s own Community Lab team in New York which extract, creator- and media-level insights through novel applications human curation, machine learning and data visualization. With selected influencers we introduced a straightforward contest: