Queens of the Metaverse

You’ve heard the word, but you might not know what the Metaverse is, or that it’s made for you.
Our goal was to create a positive, newsworthy campaign that demonstrates what’s possible – for everyone – with Meta technologies.
”Queens of the Metaverse” was a unique creative collaboration between drag queens (and a king) and up-and-coming queer designers.

 3 Drags / 3 Queer Designers / 3 Outfits

It started with three drag stars using social to challenge designers to co-create extraordinary drag looks in VR.
We followed their co-creation with 6 weeks of interactive social content across Instagram and Facebook.

Designed in VR / Rendered in 3D

The First XR Metaverse Drag Show

Then, the virtual and the physical collided as our drag stars unveiled IRL looks at an XR runway show in London, attended by hundreds of creators, press and members of the LGBTQIA+ community. Augmented Reality ensured the looks were spectacular in both the real world and the Metaverse – with Meta’s Spark AR tech bringing the outfits to life on phones and big screens. Plus numerous interactive ways for guests to capture and share their own content.

From 3D to Augmented Reality